ABOUT US
Moonshot is a collective of psychologists, coaches, facilitators and human-development specialists who bring depth, warmth and serious craft to the work of high performance.
THE MOONSHOT TEAM

Founder | Performance Psychologist | Elite Sport & Leadership
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Katie Mobed
Founder | Performance Psychologist | Elite Sport & Leadership
Katie is a performance psychologist and executive coach with over twenty years' experience working at the intersection of elite sport and senior leadership. From Olympic start lines to operating theatres, helicopter pads to corporate boardrooms, she helps people meet high stakes with clear heads and steady nerves, and stay true to themselves while they do it.
Her work is grounded in applied neuroscience and performance psychology, shaped by years spent alongside leaders and athletes at the top of their fields. Warm, direct and disarmingly honest, she makes complex science genuinely useful - and creates the conditions for the kind of reflection that actually changes how people perform.
“Katie listens with empathy and openness, without judgement, and somehow helps you find the strongest, most confident version of yourself. She doesn’t simply comfort you; she helps you regain clarity and confidence and face situations knowing you’ve done the very best you can.” Esther Strous — England Golf
“Katie’s approach is professional and well researched, yet every meeting feels personal and motivating. Our work helped build the foundations for a World Championship silver medal and Olympic qualification, giving me tools to challenge uncomfortable issues and turn opportunities into success.” Marcus Mepstead — Olympian & World Medallist
“Katie is incredibly supportive and trustworthy, but also honest and direct. She helped me tackle difficult issues, see different perspectives and know we had done everything possible for me to perform at my best. She understands what elite sport demands.” James Davis — Double Olympian, European & World Cup Champion
“Having worked with Katie for five years, I believe she operates at the elite level of sports psychology. I wouldn’t be the player I am today, or the person off the field, without the work we’ve done together.” Ruaridh McConnochie — England & Bath Rugby, Olympic & World Cup Medallist
“What makes Katie special is being able to talk openly about absolutely everything without judgement, while still being challenged to become the best version of myself. She creates an environment that supports me both as a person and as a performer.” Sam Ward — Triple Olympian, GB & England Hockey
“In more than three decades working in coaching, I have encountered hundreds of coaches. Katie is at the top. Her ability to draw the best from individuals and teams through questioning, attentive listening and challenge with support is nothing short of extraordinary.” Dr David Hemery CBE DL — Olympic Champion & World Record Holder
“Katie has a rare ability to understand not just what’s needed, but the impact you’re trying to create. She combines creativity with a drive for excellence, builds warm, trusting relationships and never shies away from the conversations needed to get to the right solution.” Georgia Houston — Client Director, Ivy House
“Katie helped our team unlock and improve elite performance, on and off the field. Our 1:1 work helped me understand myself, develop a clear process for accessing my best and ultimately added longevity to my career. She balances professionalism brilliantly with compassion.” Dan Norton — England & Team GB Rugby 7s, Olympic Medallist
“Working with Katie was one of the best decisions I made for my paddling career. She tailored the work to me, gently pushed me to dig deeper and gave me tools to overcome huge psychological hurdles before producing some of my best racing at the Olympics.” Fiona Pennie — Double Olympian, European Champion
“Katie helps you understand how your head works in a relevant and digestible way. What I learned has positively affected my career, relationships and wellbeing. Her psychology expertise, elite-sport experience and ability to translate it into real-world application make the work incredibly powerful.” Mark Stevens — Endless LLP
“Katie helps our trainees understand how their brains work and recognise, manage and channel their emotions positively. Her sessions are engaging, informative and give them practical ways to support their wellbeing and resilience through the inevitable challenges of teacher training.” Sacha Beresford — Head of SCITT

Head of Research | Performance Coach
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Joe Hicklin
Head of Research | Performance Coach
Joe works with Premier League footballers, international rugby players, and national sports teams, helping them build the mental toolkit to perform under pressure. He recently co-designed the first fully digital sport psychology programme for an international sports team, and previously supported an international rugby team in delivering their performance psychology programme.
He holds dual MScs in Psychology and Sport Psychology from Loughborough, where he graduated top of his cohort. Shaped by his experiences living in multiple countries, Joe brings openness, perspective, and a splash of humour to his work with the Moonshot Team.
“Joe helped me understand the motivations, emotions and patterns shaping my relationship with sport and turn that insight into practical solutions. My performances have improved and, crucially, become much more consistent. I always felt comfortable sharing my thoughts and feelings with him.” Archie Small — English U23 Athletics Medallist
“Joe combines genuine expertise and professionalism with an engaging, relatable approach. After a setback in confidence, he helped our son regain perspective, reset his mindset and get back on track. He came away noticeably more positive, focused and confident in himself.” Emma Darmanin — Hockey Parent
“Joe helped my son play with more freedom, trust himself and enjoy his rugby rather than overthinking performance. He has also become much better at handling selection pressure, focusing on what he can control and not allowing selection to define his ability.” Northampton Saints Academy Parent
“Joe has been beyond helpful throughout my rugby journey. He’s helped me put things into perspective and focus on being in control of what I can.” Joe Taylor — Rugby, Loughborough University
“After making early mistakes, I could notice my inner critic, create some distance from those thoughts and choose how I responded. I went on to play well, felt much more present and enjoyed both games. The work with Joe made a real difference.” Eoghan Roe — Hurling

Senior Performance Psychologist | Executive Coach
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Lorraine O'Malley
Senior Performance Psychologist | Executive Coach
Lorraine is an HCPC-registered Sport and Performance Psychologist who supports leaders, teams and senior executives to perform at their best in high-pressure environments. Drawing on extensive experience in elite sport and high performance, she translates proven psychological principles into practical, evidence-based strategies that enhance leadership effectiveness, decision-making, resilience and wellbeing.
“Lorraine is a highly capable psychologist who operates confidently across athletes, teams and multidisciplinary environments. She navigates complexity while maintaining the highest levels of communication and confidentiality and brings a positive, curious outlook to her work.” Daniel Lewindon — Former Director of Player Health & Performance, City Football Group

Consultant Performance Psychologist | Executive Coach
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Jenna Ashford
Consultant Performance Psychologist | Executive Coach
Jenna is a Chartered Psychologist and Performance Consultant with deep expertise supporting elite athletes, teams and organisations operating in high-pressure environments.
Having competed as an international athlete before becoming a Chartered Sport Psychologist, Jenna understands performance from both sides of the line. She blends evidence-based psychology with honest conversation, meaningful reflection and practical tools, so people can perform consistently while staying connected to who they are and what matters most to them.
Warm, curious and genuinely interested in people, Jenna creates spaces where it feels safe to think deeply, take on a challenge, and grow in confidence.
“Jenna transformed the way I approach training and competition. She created a calm, supportive environment while challenging me to think differently about pressure, confidence and performance. I developed practical tools and a deeper understanding of myself, with benefits extending far beyond sport.” Elite Marathon Runner
“Jenna has a rare talent for connecting with people. She combines warmth, curiosity and expertise in a way that immediately puts people at ease.” Partner, International Law Firm
“Working with Jenna has been one of the most valuable investments I’ve made. She helped me understand myself rather than simply work harder, maintain perspective whatever was happening around me, and perform consistently - particularly when the stakes were highest.” Manager, Motorsport
“Jenna is a warm and welcoming professional with experience spanning those starting their sporting journey through to elite athletes and national coaches. She brings real curiosity, creates a safe place to explore and gives people practical tools to succeed.” Alison Maitland — Consulting Director, Becoming International
“Jenna is one of the most dedicated and inspiring professionals I have worked with. Her knowledge and skill in helping others build resilience and become the best they can be is exceptional, across sport, business and education.” Seren Trewavas — Chartered Organisational Psychologist

Performance Psychology Coach & Mentor, MSci
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Thomas Cunningham-Fahie
Performance Psychology Coach & Mentor, MSci
Thomas is an experienced & exceptionally skilful performance psychology coach and mentor, working with a diverse portfolio of clients to facilitate performance improvement. He is passionate about applying psychology to deliver long-lasting change for individuals, teams, & organisations across industries. He is particularly experienced within sports that involve complex or fast decision-making. In the corporate space, he uses instructional design & behavioural science to help clients achieve their goals.
“A truly exceptional session. Thomas’ presence was powerful, his delivery sharp and engaging, and his ability to connect with the audience nothing short of inspiring.” HR Leader — Global FMCG Organisation

Cognitive Behavioural Therapist (BABCP Accredited)
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Sharnie Smith
Cognitive Behavioural Therapist (BABCP Accredited)
Sharnie Smith is a BABCP-accredited cognitive behavioural therapist who works with people navigating anxiety, depression, PTSD, OCD, social and health anxiety, and low self-esteem. Alongside her work with Moonshot, she also delivers CBT in the NHS, offering both remote and in-person sessions and tailoring her approach to what each person needs.
Trained in CBT and blending compassion-focused and acceptance and commitment therapy (ACT), Sharnie brings a warm, calm and non-judgmental presence to her work. She is passionate about helping people gain practical skills they can keep using long after therapy ends - the kind of change that lasts.

Chartered Sport Psychologist
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Becca Hickman
Chartered Sport Psychologist
Becca is a caring and empowering psychologist who brings warmth and expertise to her work across sport, education, and performance settings. At the heart of her approach is psychological flexibility — helping people step back from unhelpful thoughts, connect with what matters most, and take meaningful action. She believes that performance, well-being, and personal growth can all thrive together, and she works to build genuine, trusting relationships where that balance is possible.
Sessions with Becca are interactive and collaborative. She creates a safe, calm environment where clients feel comfortable sharing both the highs and the struggles of their journey. Her style is supportive but challenging when needed — she listens deeply, but also asks the questions that spark reflection and growth. Becca enjoys using exercises, metaphors, and activities that bring psychology to life, ensuring that people don’t just talk about change, but experience it in the room.
“Becca is a world-class sport and performance psychologist. Her impact across our high-performance programme has been immense. The more we integrated her into our team and performance systems, the more we benefited — helping us find an edge and continually improve.” International Coach
“Becca has never tried to fit me into a one-size-fits-all method. As my goals and mindset have evolved, so has the way we work together. The mental tools she has helped me build have been as important as anything I’ve done in the saddle.” International Event Rider
“Becca’s guidance has been invaluable in helping me manage frustration, pursue my performance goals and strengthen my mental game. Her impact across our team has been transformative, reflecting her ability to bring the best out of people.” International Athlete

Sport Psychology Coach
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Tiggy Teare
Sport Psychology Coach
Tiggy is a warm, down-to-earth psychology coach who helps people feel valued, understood and empowered as they navigate the mental challenges that come with high-performance environments. Her approach is grounded in cognitive-behavioural principles, blended with tools from wider approaches to tailor support to each individual.
Sessions with Tiggy are collaborative, practical and often highly visual - helping clients build clear, usable mental skills that support both performance and wellbeing.
“Tiggy created opportunities for us to speak as a team about things we otherwise wouldn’t. That made me feel much more capable as a player and gave me greater faith in my own approach to sport.” Women’s Rugby Coach
“Tiggy is clearly knowledgeable and passionate about sport psychology, but what really worked for us was how simple she kept everything. She didn’t overcomplicate things — it was exactly what we needed as a team.” Women’s Rugby Coach
“Tiggy really helped rebuild my confidence and change my mindset when things weren’t going well. She adapted everything to me, made it easy to talk openly about my thoughts and worries and, within three sessions, I felt back in the swing of football.” Youth Footballer

Executive Assistant to Katie Mobed | Team Support
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Jessica Harvey
Executive Assistant to Katie Mobed | Team Support
Jess is the calm, capable presence keeping everything moving behind the scenes. She supports Katie, the wider Moonshot team and, importantly, the clients who need things to feel clear, thoughtful and well organised from the very first interaction.
With more than 15 years’ experience as an Executive Assistant across sectors including technology and publishing, followed by several years providing freelance EA support, Jess brings warmth, discretion and an impressive ability to anticipate what is needed before anyone has quite finished asking for it.
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Whether you are navigating a particular challenge, exploring an opportunity, or simply curious about how psychology might support you, your team or your organisation, we would love to hear from you.
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FOR THE JOURNEY AHEAD.
Thoughts, ideas and practical tools to help you navigate pressure, work with your mind and move towards what matters.